HILARITY FOR CHARITY
Empowering a Celebrity-Founded Nonprofit
Through Digital Transformation
MISSION
Hilarity for Charity, founded by Seth Rogen and Lauren Miller Rogen, needed a digital presence that matched the energy of their mission to support families affected by Alzheimer’s disease. The existing website was constrained by outdated publishing processes and design limitations that made it difficult for the team to quickly and easily share their story and engage supporters. Commune was brought in to transform the digital experience from the ground up.
METHOD
Commune designed an intuitive new user experience built on a modern CMS, completely rebuilt the content architecture, and developed a flexible design system that removed design constraints while maintaining HFC brand integrity. Beyond delivery, we trained the HFC team on the new platform, ensuring they could confidently publish and maintain content independentlyβmaking website management not just functional, but even enjoyable.
MAGIC
The resulting messaging strategy provided a roadmap for LGB representatives to community internally and externally, ultimately limiting distraction and negativity which was most often rooted in misunderstanding. In turn, the project has rolled out successfully at each stage, becoming one of the crown jewel projects of the Long Beach Airport and City of Long Beach leadership who ultimately decided to enhance the announcements by featuring them in the 95th Anniversary campaign and collateral (also produced by us).
