AIDS WALK LOS ANGELES 2023
DON’T
FLAKE, LA
Raising over $1.3 million for life-enhancing healthcare services by calling out the ghosters, bailers, and all potential flakers right on their home turf.
MISSION
When APLA Health asked for our help getting people to show up for their 2023 Aids Walk event, we knew this was going to be big. It had to be. Because the ultimate goal was to raise funds towards vital healthcare services in Los Angeles. Success always matters, but when the KPIs affect human lives, itβs non negotiable.
METHOD
To capture Angelinosβ attention and hold it tight, we had to do some friendly poking of sore spots. We needed them to step up and show up, so we issued the challengeβDonβt Flake, LAβand invited them to come prove us wrong.
MAGIC
To make sure citizens were sufficiently called out, we got to work creating a website that revealed your flaker zodiac sign, t-shirts youβd actually wear again, bill posters, bar coasters, uhβ¦urinal stickers, and plenty more. The end result? The most successful Aids Walk of all time.
+1328%
INCREASE IN SOCIAL
MEDIA REACH
+1.3
MILLION
RAISED FOR AIDS AWARENESS
+526%
INCREASE IN WEB VISITS
ALL AROUND THE CITY
Bar materials strategically placed around West Hollywood created intrigue around the event.
FLAKER SIGNS
Our zodiac flaker signs on the official Aids Walk website and social media were a huge hit with our Millenials/Gen Z audience.
STREET INTERVIEWS
Series of social media reels, featuring influencer Billie Lee, asking Angelenos the simple question, “What’s your go-to excuse for flaking on plans?”.
