MISSION
Long Beach City College hired Commune to lead their 2024 Fall Enrollment campaign; With the primary goal of broadening the reach directed to adults in the area.
METHOD
Establish LBCC as the end goal for those seeking to pursue their purpose through education, not a pivot or passport to somewhere else.
MAGIC
We established LBCC as the end goal for those seeking to pursue their purpose through education, not a pivot or passport to somewhere else. With re-assuring creative featuring look-a-like audiences, we told a story of how LBCC fits into their individual timelines, right where you are.
4.3 MILLION
SOCIAL MEDIA IMPRESSIONS
82,677
DIGITAL CLICKS
55 MILLION
TOTAL CAMPAIGN IMPRESSIONS
CURATED MESSAGING
Speaking to a more mature audience, we tested multiple headline combinations to curate the most impactful messaging for each individual.
1,821,124
Total Social Media Engagements.
(Clicks, Likes, Comments, Shares+ )
NOW TIK TOK IT
We created a hypothetical world where βprofessionalsβ in the industry never went to school to learn their trades the correct way.
This short-form video series brought a new level of engagement and traffic LBCC had never seen.
