MONICA + ANDY
Monica + Andy, Evolving a Beloved Childrenswear Brand for its next chapter.
MISSION
Monica + Andy had already built a passionate national following, but as the company grew its visual identity, packaging system, and e-commerce platform struggled to keep pace. Commune was hired to elevate the brand expression and completely redesign the digital shopping experience. Commune also built and implemented a custom CMS e-commerce solution that was scalable alongside their operational growth.
METHOD
We refined the brand’s visual identity, including updated typography, an expanded color palette, new textures and graphic elements, refreshed packaging, and a brand expression flexible enough to live across digital, retail, and print. From there, we designed and built a fully custom Shopify-based e-commerce platform. We also implemented a scalable CMS structure to support drops, bundles, gifting products, and editorial storytelling, all essential for a brand with fast-moving collections and limited-edition releases.
MAGIC
By pairing a premium visual identity with a modern, high-performing e-commerce experience, Commune helped position Monica + Andy for its next phase of growth that strengthened the company’s foundation at a pivotal moment and contributed to their successful acquisition by Walmart.
