SPORTS BASEMENT
THE OUTDOORS IS SO IN
Launching a beloved outdoor retailerβs first Orange County store with one simple question: βWho the heck is Sports Basement?β
MISSION
Sports Basement cemented its status as a cult favorite equipment and apparel retailer with 11 stores in the Bay Area. With no brand recognition in SoCal, they came to us to build awareness, affinity, and drive shoppers to their shiny new store off the 405.
METHOD
We positioned Sports Basement as a βthird spaceβ that speaks the language of SoCal locals and welcomes them in with the best deals in town, stoked employees who know their stuff, and a DIY community vibe.
MAGIC
We positioned Sports Basement as a βthird spaceβ that speaks the language of SoCal locals and welcomes them in with the best deals in town, stoked employees who know their stuff, and a DIY community vibe.
1,810,443
VIDEO VIEWS FOR ASSETS CREATED BY COMMUNE COMMUNICATION
12 MILLION
IMPRESSIONS DELIVERED IN SOUTHERN CALIFORNIA TARGETED GEOGRAPHY
$86,500
ONLINE TRANSACTIONS TRACKED FROM DIGITAL ADS
ROLL UP BANNERS
6ft banners which were placed in over 30 fitness gyms across SoCal to promote the new neighborhood sports center.
$94,566
Revenue generated directly attributed to advertising campaign.
IN JUST THREE MONTHS!
SPADEA NEWSPAPER
We used the odd specs for a tall newspaper ad to showcase how much more Sports Basement is than your everyday sporting goods store.
