Visit Arroyo Grande
ODDLY FAMILIAR
Eliminating the tourism guesswork to drive visits directly to TBID destinations.
MISSION
Arroyo Grande is a true gem in Slo County California whose message didn’t deliver on the experience of visiting the area. Bogged down by traditional tactics and conventional creative, the organization hired Commune to breathe new (and measurable) life into the historic town.
METHOD
Commune began by employing a new digital media plan, foregoing hard to measure and traditional social media tactics with a robust digital marketing framework that targeted those expressing interest in the area and inspiring consideration among the unaware. This included mapping techniques that correlated metrics directly to the hotels responsible for funding the initiative.
MAGIC
With the paid media planning in place, Commune refreshed the creative campaign to move beyond “Shop, Dine, Play” conventions that could have easily represented most cities across the country. We captured the essence of the town and built a new campaign truly unique to AG that when combined with the highly targeted media approach, immediately started to put the hidden gem on the map, while driving measurable revenue and visits.
108,553
DIGITAL CLICKS
6.6 MILLION
DIGITAL IMPRESSIONS
4.3%
CTR
breakthrough headlines and thought-provoking imagery inspire curiosity and intrigue.
HAVE WE BEEN HERE BEFORE?
Arroyo Grande offers an experience that’s familiar, with farm-to-table fare, outdoor adventure, artisan shopping and cultural events, all packaged with the friendly spirit of a small town.
It all made us think,
Have we been here before?
THAT ODDLY FAMILIAR FEELING
It’s where first-time visitors are treated like long-time locals, activities are tailor-made for your specific interests, and there’s no learning curve to climb.
Every choice feels effortless, every turn feels right, every moment makes perfect sense.
AN ARSENAL OF ASSETS
With endless opportunities.
WEBSITE
It’s where first-time visitors are treated like long-time locals, activities are tailor-made for your specific interests, and there’s no learning curve to climb.
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