Visit Arroyo Grande
ODDLY FAMILIAR
Eliminating the tourism guesswork to drive visits directly to TBID destinations.
MISSION
Arroyo Grande is a true gem in Slo County California whose message didn’t deliver on the experience of visiting the area. Bogged down by traditional tactics and conventional creative, the organization hired Commune to breathe new (and measurable) life into the historic town.
METHOD
Commune began by employing a new digital media plan, foregoing hard to measure and traditional social media tactics with a robust digital marketing framework that targeted those expressing interest in the area and inspiring consideration among the unaware. This included mapping techniques that correlated metrics directly to the hotels responsible for funding the initiative.
MAGIC
With the paid media plan in place, Commune updated the creative campaign to move beyond traditional “Shop, Dine, Play” conventions that fail to capture a destination’s unique features. We captured the essence of AG and built a truly unique new campaign that when combined with our Location Visitation Reporting capabilities showed exactly how our advertising was driving visitors to specific locations including hotels, restaurants, and landmarks.
over the first four months of the campaign
1000
INCREMENTAL VISITS
4.2 MILLION
DIGITAL IMPRESSIONS
75%
DECREASE IN COST PER VISTOR
breakthrough headlines and thought-provoking imagery inspire curiosity and intrigue.
HAVE WE BEEN HERE BEFORE?
Arroyo Grande offers an experience that’s familiar, with farm-to-table fare, outdoor adventure, artisan shopping and cultural events, all packaged with the friendly spirit of a small town.
It all made us think,
Have we been here before?
THAT ODDLY FAMILIAR FEELING
It’s where first-time visitors are treated like long-time locals, activities are tailor-made for your specific interests, and there’s no learning curve to climb.
Every choice feels effortless, every turn feels right, every moment makes perfect sense.
AN ARSENAL OF ASSETS
With endless opportunities.
WEBSITE
It’s where first-time visitors are treated like long-time locals, activities are tailor-made for your specific interests, and there’s no learning curve to climb.
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