USA DIVING

A DARE IS IN THE AIR

Building a strategy and brand that brings energy and excitement to an overlooked competition.

MISSION

USA Diving is bringing new high diving competitions to cities around the world and wanted to generate interest with audience groups not used to caring about or experiencing diving.

METHOD

A thorough strategy session revealed the undertones of something that’s often wrapped up in pompous tradition. The truth is a unique collective experience is hidden underneath the stuffiness. What if we could bring to life the exhilaration of hurtling off a near 100 foot platform?

MAGIC

This wasn’t just your regular old high dive. 27 meters is an incomprehensible height, featuring skilled athletes and adrenaline junkies who flip and fly their way down in front of thousands of onlookers. Emphasizing the height as the forefront of the brand, “LB27” was designed to create an unforgettable experience for the visitors and citizens lucky enough to attend the new diving festivals. “LB27” uses oversaturated colors and unique perspectives to capture the feelings, bringing onlookers close to the edge of the platform every time they see the brand.