DOORSWING

by

Helping Brick-and-Mortar retailers and restaurants drive increased foot traffic with location-based media and creative campaigns

WHY
DOORSWING?

For retailers and restaurants, success isn’t measured in clicks. It’s measured in customers walking through the door. But connecting marketing campaigns to actual store visits has historically been difficult, expensive, or impossible.

DOORSWING changes that by linking marketing exposure to real-world visitation data, giving businesses a clear picture of what’s driving foot traffic and what’s not. The result is smarter marketing, better ROI, and more customers in-store.

We’ve always assumed our advertising was bringing people into the store, but we never had proof.

DOORSWING finally shows us exactly which campaigns are driving real visits. It’s changed how we plan our marketing, and it’s helped us invest where we know customers are actually walking through the door.

Marketing Director
Sports Basement

WHAT IS
DOORSWING?

DOORSWING is a service built by Commune for brick-and-mortar retailers and restaurants. It helps you increase actual store visits and customer traffic, not just digital clicks, by connecting your marketing to real-world results using privacy-safe location visitation data.

HERE’S HOW IT WORKS

What it is:

Serve targeted ads cross platforms and track who saw an ad and then came to a specific destination after seeing that ad.

What we track:

Mobile devices exposed to digital ads and OOH ads
Visits to target locations after exposure
Lift between exposed vs. unexposed groups

Applies to:

Digital (Connected TV, Programmatic, Social)
OOH (Using location-based device retargeting digital ads)

Device ID Capture
& Targeting

Cross- Device
Ad Exposure

Visitation Lift Measured from Ad Exposure to Each Target Location

WITH DOORSWING YOU CAN:

Define audience by location based on historical visitation data
Allocate marketing budgets toward tactics that increase customer traffic
Understand which channels actually drive foot traffic
Connect marketing performance directly to in-store revenue opportunity
Optimize campaigns based on verified visitation data

WHY
COMMUNE?

Commune helped Sports Basement establish a foothold in Southern California while accelerating their business growth and increased visitation using DOORSWING.

WHAT WE DID

Started with an integrated communications strategy that reached local adventurers at each stage of their consumer journey

THEN WE

Created custom segmentation to inform relevant media and messaging strategies for high value audiences

Male, Mid to late 20’s

“Maximum Stoke”

Female, early 20’s

“Mildly Granola”

Female, mid 30’s

“Adventure Mom”

Male, late 30’s

“Still Got It Guy”

AFTER THAT WE

Launched a fully integrated, cross-media campaign.

THE RESULTS

Delivered real-world results while expanding visitation in key regional zip codes

2,532
IN-STORE VISITS!

HOW IT WORKS

Step 1:
Set A Budget

Our strategy specialists work with you to define a budget that aligns with your audience size and business goals

3 Days

Step 2:
Develop Campaign

We develop a media recommendation and creative assets that target your priority audience segments

1 Week

Step 3:
Launch

We launch your campaign including digital and traditional media assets

2 Weeks

Step 4:
Measure / Optimize

Once initial impression thresholds are met, we begin monthly reporting dashboards and optimization recommendations

Based on Media Objectives

WHAT YOU GET

Campaign Management

Strategic budget analysis
Digital ad creative (static, video, HTML5)
Messaging matrix aligned with high-performing audiences
Paid media planning and buying (local, regional, national)
Landing page strategy or design
A/B testing framework tied to in-market results

Measurement

Reporting dashboard that visualizes key metrics
Estimated visitation volume by location or campaign
Geographic heat maps by ZIP or DMA
Attribution by channel (paid social, display, search, OOH, etc.)
Clear and actionable insights tied directly to your media spend and goals
Top-performing creatives and placements
Channel-by-channel efficiency (cost per visit)

ACTIVITIES

TIER 1

Budget Evaluation
Paid Media Plan
Monthly Optimization Report

TIER 2

Budget Evaluation
Paid Media Plan
Creative Concepting
Digital Media Assets
Monthly Optimization Report

TIER 3

Budget Evaluation
Paid Media Plan
Creative Concepting
Digital Media Assets
Video Assets
OOH / Billboards
Website Optimization
Bi-Weekly Optimization Report

If you’re ready to increase foot traffic with a product tailor made for Brick-and-Mortar Retailers and Restaurants, then contact Commune for a free consultation to see how DOORSWING can work for you.

Or reach out directly to one of us:

Ryan La Rosa, COO | [email protected]
James Whale CEO | [email protected]