WHY
FARELIFT?
For transit marketers and communications teams, whose success depends on getting real riders to real stops, traditional metrics like impressions, clicks, and reach miss the point.
That’s why we developed FARELIFT, a unique service that enables transit agencies to measure and optimize campaigns based on actual ridership lift down to the stop level – turning real-world rider behavior into smarter media decisions, better ROI, and more people on board.
We have always believed that advertising helped drive ridership, but connecting specific campaigns to ridership increases seemed impossible.
With FARELIFT, we can now see exactly where our marketing is driving ridership actions among riders and non-riders. It’s helped us make smarter marketing and route service decisions, and made me look incredibly smart while doing it.
What is FARELIFT?
FARELIFT is a marketing intelligence and optimization service built by Commune for regional transit agencies and mobility partners. It helps you increase actual ridership — not just digital engagement — by connecting your paid media to real-world results using privacy-safe location visitation data at the stop level.
WITH FARELIFT YOU CAN:
A Real World Example
Commune has a long standing relationship with Long Beach Transit helping them accelerate ridership growth by using FARELIFT.
35,118
Total Bus Stop Visits Traced After Ad Exposure
Here’s how FARELIFT works
What it is:
Serve targeted ads cross platforms and track who saw an ad and then came to a specific destination after seeing that ad.
What we track:
Applies to:
Digital (Connected TV, Programmatic, Social)
OOH (Using location-based device retargeting digital ads)
Device ID Capture
& Targeting
Cross- Device
Ad Exposure
Ridership Lift Measured from Ad Exposure to Each Target Location
How to implement FARELIFT
Step 1:
Define The Strategy
Our strategy specialists work with you to define a budget and media strategy that aligns with your business goals
4 Weeks
Step 2:
Develop Campaign
We develop a media recommendation and creative assets that target your priority audience segments
4 Weeks
Step 3:
Launch
We launch your campaign including digital and traditional media assets
2 Weeks
Step 4:
Measure / Optimize
Once initial impression thresholds are met, we begin monthly reporting dashboards and optimization recommendations
Based on Media Objectives
WHAT YOU GET
Campaign Management
Measurement
Tiers
TIER 1
TIER 2
TIER 3
If you’re ready to increase visitation and overnight stays with a product tailor made for Travel & Tourism marketers, then contact Commune for a free consultation to see how Bedhead can work for you.
