MEDIA CAPABILITIES

Building Your Business With Media Plans That Work.

At Commune, we believe that every piece of communication we execute should be artfully designed to create a positive, measurable impact on our client’s business. That’s why we apply a combination of strategy, data, and art to craft paid media campaigns that build brands, convert customers, and inspire advocacy.

Our process starts with data and insight into our target consumer’s habits, attitudes, and purchase behaviors to identify the ideal points to reach them along the consumer journey. Grounded in these insights, and with consideration for client budgets, and objectives, we then devise the most effective and efficient media mix, combining many platforms and channels like TV, digital, print, and social mediaβ€”ensuring broader reach and frequency, increased brand visibility and improving ROI. Lastly, we apply a rigorous approach to performance analysis and optimization to maximize results and generate strategic business intelligence.

Retail Data Targeting

Connect with audiences based on their in-store and online shopping behaviors across major retailers and ecommerce platforms.

Contexual Targeting

Reach viewers when they’re consuming content relevant to your brand, ensuring your message appears alongside compatible themes and topics.

IP & CRM List Matching

Upload your customer data or target specific business locations to reach known audiences and expand to similar high-value segments.

Location Targeting

Engage audiences in specific geographic areas, from broad regions down to precise neighborhoods or business districts.

Behavioral Targeting

Reach viewers based on their demonstrated interests and actions online, including video viewing habits and search patterns.

Native Targeting

Place your ads naturally within content feeds and platforms where they blend seamlessly with the user experience.

Traditional Broadcast

TV, Radio

Traditional & Digital Outdoor

Billboards, Bulletins, Bus shelters, Bus Kings

Connected TV (CTV) &Over-the-Top (OTP)

Amazon, Disney+, Hulu, and Peacock

Programmatic Display, Videos, and High Impact Interstitials

Streaming Audio

iHeart, Pandora, Spotify, Sirius XM

Paid Social Advertising

Meta, TikTok, Snapchat, Pinterest, Reddit

Paid Social Marketing

Google, Bing

Google Advertising Platforms

YouTube TV, YouTube, Google Performance Max