Launching a beloved outdoor retailer’s first Orange County store with one simple question: “Who the heck is Sports Basement?”
A norcal institution
Sports Basement cemented its status as a cult favorite equipment and apparel retailer with 11 stores in the Bay Area. With no brand recognition in SoCal, they came to us to build awareness, affinity, and drive shoppers to their shiny new store off the 405.
More than a Store
We positioned Sports Basement as a “third space” that speaks the language of SoCal locals and welcomes them in with the best deals in town, stoked employees who know their stuff, and a DIY community vibe.
showing off the gear and the employees who live the life.
wrapping the oc register in sooooo much good stuff.
impressions delivered in southern California targeted geography
video views for assets created by Commune Communication
digital clicks on paid ads by commune for this campaign
online transactions tracked from digital ads for a value of $80,566.30
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