Google revealed a new logo yesterday, and in our book, it’s pretty great. With a smoother, sans serif typeface, it’s built to shrink legibly to fit the smallest screens. But the bigger story is its animated interaction language—the fact that it can morph into a series of dots that can convey anything from “Google is listening” to “Google is searching for nearby ice cream.”

CoDesign did a great round up of what the industry at large thought of the update. They asked some of the most elite names in design and branding what they thought of Google’s first new logo in 16 years. Chickety check it out >>>


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