AIDs Walk Los Angeles

CHALLENGE:

AIDS Walk Los Angeles is an event with a 35 year legacy of raising awareness for the HIV epidemic. While name recognition remains high, participation in terms of Walkers and Sponsors was dwindling to the point of officials discussing doing away with the event altogether.

SOLUTION:

Shrewdly speaking this was an opportunity for Commune to flex its creative muscle. A solid strategy that focused on a renewed call to advocacy reinvigorated internal stakeholders and longtime participants. Partnerships were reformed and we brought the message to a wave of new audience members by showing them why the event matters and how it applies to them. As a result, for the first time in a decade attendance and donations have increased for AIDS Walk.