Cezanne created a breakthrough hair straightening formula that was the first of its kind in a category full of harmful chemicals. Commune was tasked with a full brand strategy and rebrand of the Cezanne system that emphasized the chemical free nature of the product.
Commune developed a strategy that positioned the safety message without sacrificing any of the allure or sexiness achieved from the product. The result was an organic looking visual identity that made its way on a variety of materials from packaging to swag and well beyond.
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