CSULB Institute for
Innovation and Entrepeneurship
Creating a campaign to drive student enrollment in campus start up program.
Everyone thinks they have the next big idea.
The trick is helping them understand how to turn that idea into something real. That’s where Commune came in, helping the CSULB Institute for Innovation and Entrepreneurship create a campaign that not only drove student interest, but directly resulted in them enrolling in the program. In addition to the creative solution, the campaign featured a media plan to reach on and off campus students, ultimately resulting in the largest pool of applicants in the programs history.
result = the largest pool of applicants in the programs history. .
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