Electra Meccanica

CHALLENGE:

Despite being a well known international Electric Vehicle startup, ElectraMeccanica lacked a clear vision and consistent brand presence.

SOLUTION:

Commune was initially hired to meet this challenge with a brand strategy that established EMV’s unique brand position in a crowded category. The strategy went so well that Commune became full service agency of record, responsible for all ongoing strategy and creative deliverables, including product strategy and naming, advertising creative, video production, event production and well beyond.