First District Long Beach
State Senator Lena Gonzalez wanted to create a campaign that unified and built pride in the most diverse pocket of Long Beach.
Commune developed visual identity systems for each neighborhood that makes up the district. Our thorough brand strategy and branding exercise uncovered what makes each community unique while simultaneously demonstrating how each adds to the First District story.
We’ve had the pleasure of working with the Commune Team for the last 4 years. Every project we have worked on to improve our office and district branding has been extremely mindful and well received by our Downtown and Central community members. We personally trust their technical expertise, strategic approach and local perspective. Thank you Commune.
One of the key challenges with branding several local neighborhoods was the fact that the work belongs to the communities themselves, and not everyone is a designer. That meant we had to ensure the quality of the work and consistency of future applications was protected by a super easy to interpret, plain language, Brand Guidelines.
DO YOU LIKE WHAT YOU SEE ?
Feel free to share our work with a friend in need. Or click that large ‘Let’s Work Together’ button over there, and we’ll have a Commune member reach out to you about your needs right away.