LBCC Foundation + Grand Prix Foundation
Driving LBCC automotive department awareness and enrollment by transforming a legacy organization.
The Grand Prix Foundation is an organization with a strong legacy.
But ever since it moved away from holding large events, the organization struggled to find its purpose. Commune employed its brand strategy process and in turn got the organization to buy into a reimagined purpose focused entirely on supporting local automotive trades. Next, Commune facilitated partnership discussions with the Long Beach City College Foundation ultimately helping both sides come together to create a lasting partnership that ensures every dollar raised, goes to support the LBCC Automotive program. Once we had the strategy in place, the story told itself. This time all we had to do was gather the right people, point the camera, and let the magic happen.
a lasting partnership that ensures every dollar raised, goes to support the LBCC Automotive program.
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