Oceanwide Science Institute
Oceanwide Science Institute is one of the most revered marine science organizations in the world. Based in Maui, the group is focused on a specific area of study to do with acoustic research and OSI was getting lost in the maze of marine ecotourism messages.
Commune undertook a strategy effort to better understand their unique position and then built a visual identity system that walked the line between art and function. The result is a branding system that achieves those goals and has also resulted in an unexpected and steady funding stream based on merchandise sales.
The Commune crew is awesome and it shows. Commune listened to us and knew exactly where we needed help when it came to redesigning our branding.
Commune wrote, designed and built a scalable, editable online presence the OSI used to document and communicate current and past projects news to the marine science community. The solution also uses the Google Maps API to track and OSI monitoring equipment in the field.
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